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Why Speed is Critical for Your Website

Why Speed is Critical for Your Website

First Impressions

The first impression of your website is rarely about the design. Visitors never get that far. If the page loads slowly, many of them are gone before the content even appears, and most click through to a competitor instead of waiting.

A fast, modern website

Seconds that matter

According to Google's own mobile data, more than half of visitors leave a page that takes over three seconds to load. The relationship holds in the other direction too: in the studies listed under Sources below, mobile conversions increased by up to 27% when load time improved by a single second.

Google and speed go hand in hand

Google has made it clear that page speed is a ranking factor, and since May 2021 the search engine also weighs in page performance through Core Web Vitals. A slow website doesn't just lose visitors, it is also less visible in search results.

How we make your website faster

We work on speed at the code level: images compressed without visible quality loss, caching that keeps pages from being rebuilt unnecessarily, and hosting that fits what the site actually needs. It is rarely one big fix that makes the difference, but many small ones that add up to something you can clearly measure.

Want to know where your website stands today? Run our free performance test, or contact us and we will point out what is slowing the site down and what it would cost to fix.

Sources

Pingdom.com

Shopify.com

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