A custom online store,
built to sell.
We build online stores from the ground up in Next.js and Medusa: a lightning-fast storefront, checkout with Klarna, Swish and Stripe, and an admin panel you own outright. No templates and no monthly platform fees.
Start a projectA store built for your business, not for the template
Most online stores are built on the same themes and the same plugins. That works, until you want something the template never planned for. We build your store from scratch, so the design, checkout and features follow your business instead of the other way around.
The foundation is always the same: fast loading, clean code and SEO from the first line.
Fast store, more sales
Short load times across the whole flow, from landing page to checkout. It shows in search rankings and in conversion rate, on mobile and desktop.
Design without templates
The customer journey is designed around your products and your audience. No themes setting limits, no compromises on your brand.
Payments your customers trust
Klarna, Swish, Stripe and PayPal integrated straight into checkout. You choose payment methods for your audience, not for what a platform happens to support.
No platform fees
The code is yours and running costs stay low. No monthly fee to an ecommerce platform and no extra transaction fees on top of the payment provider.
Next.js and Medusa, how it fits together
The storefront your customers see and the engine that powers it are two parts of the same system. We put the pieces together so the whole is fast and easy to work in.
Next.js
The store is rendered on the server, with short load times and technical SEO built in from the start.
Medusa
Products, orders, inventory, discounts and customer data in an admin panel that is yours, with no license cost.
Klarna · Swish · Stripe
The payment methods your customers expect, integrated straight into checkout.
Integrations
nShift, Visma, HubSpot, Mailchimp and other systems connect whenever you need them.
Product catalog
Categories, variants, filters and campaigns, built so customers find the right product fast.
Real-time inventory
Stock levels, backorders and automatic notifications, synced between store and admin.
Customer accounts
Login, order history, saved addresses and wishlists for returning customers.
Frictionless checkout
A checkout flow without unnecessary steps, optimized for mobile and for completing the purchase.
Sell internationally
VAT rules, shipping zones, multiple currencies and languages when you want customers beyond Sweden.
Integrations
Shipping, accounting and marketing: nShift, Visma, HubSpot or Mailchimp connected where needed.
Ready-made platform or custom build?
Shopify, WooCommerce and Wix suit many stores, especially early on. But they cost money every month, and sooner or later the templates set the limit. Here is how a custom store differs.
What does a custom ecommerce build actually mean?
Building an online store is about more than uploading products. The structure behind it, how pages render, how the checkout is built and how fast everything loads, decides how visible the store is in search and how many visitors actually become customers.
We build every part with Next.js and Medusa: the storefront, the checkout, the admin panel and the integrations. You can sell physical products, digital content, subscriptions or services, and add features like Klarna, inventory integrations or extra languages as the need appears.
Just getting started? Read our guide Start an Online Store in 2026: Step-by-Step Guide for the whole journey from idea to launch.
Want to know what your online store would cost? Contact us
What decides what an online store costs?
There is no flat rate for an online store. If someone promises one anyway, be sceptical. The price is driven by how much needs to be built, and these are the factors that weigh the most.
A handful of products is one thing, thousands of items with sizes, colours and filters another. The size and structure of the catalog affects both the build and the checkout.
Shipping, payment, accounting and business systems. Every connection to an external system is work, and the number of them drives a large part of the price.
A standard customer journey is faster to build than a fully bespoke design with unique page templates and interactions.
Klarna, Swish, Stripe and cards cover most needs. More methods or more advanced setups, such as invoicing or subscriptions, add to the scope.
Multilingual content, several currencies and different VAT rules make a store more advanced than one built for a single market.
One more thing to factor in: a ready-made platform charges a monthly fee plus transaction fees for as long as the store exists. Those fees are public and easy to work out over three years. A custom store is an investment up front, and then you own it.
You always get a fixed quote after a free consultation, so you know the price before we start. Already outgrown a ready-made platform? Read Next.js for ecommerce: when Shopify is not enough.
A custom online store is perfect for you if you:
- Want a unique online store and full control over the design
- Need fast performance and SEO that actually works
- Sell, or want to sell, more than the templates can handle
- Are tired of the limits in Shopify, Wix or WooCommerce
An online store with us at a glance
The essentials of how we build ecommerce and what you get.
Frequently asked questions
It depends on how much needs to be built: the number of products, integrations, design and payment methods. We do not set a flat rate. We go through what your store actually needs and give you a fixed quote after a free consultation, so you know the price before we start.
No. We can host and maintain everything for you, or help you set up an environment you control yourself.
Yes. We build import tools for platforms like Shopify, WooCommerce, Excel or APIs.
Yes, that is often exactly what we recommend: start with a simpler first version and expand as sales grow.
No, we do not use ready-made templates out of the box. Each webshop is uniquely designed around your brand, your audience and your user experience. We are happy to draw inspiration from stores you like, but we build your own from scratch.
We build with Next.js on the frontend and Medusa as the headless e-commerce engine. Medusa is headless from the ground up, which gives full freedom over design and features without locking you into a traditional platform. Compared with Shopify you avoid monthly and transaction fees, and unlike WooCommerce, which is tightly tied to WordPress, Medusa is more modular, faster and easier to connect to other systems via API.
Absolutely. We integrate common payment solutions like Klarna, Stripe, Swish and PayPal, either via existing plugins or with custom code.
We can connect third-party logistics (3PL), build custom flows for inventory and shipping, or integrate with your existing systems via API.