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Privacy Policy

June 4, 2025

Developly ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website https://developly.se ("Website") or use our services.

We process your personal data in accordance with the **General Data Protection Regulation (EU) 2016/679 (GDPR)** and applicable Swedish data protection laws.

1. Who We Are

Company Name: Developly Sweden

Business Registration: 969800-3648

Address: Kyrkogatan 39, 274 34 Skurup, Sweden

Email: info@developly.se

Phone: +46 10 555 87 01

2. What Personal Data We Collect

a) Contact Form Data

When you use our contact form, we collect:

Examples:
  • Name
  • Email address
  • Message content

b) Website Performance Test Data

When you use our performance testing tool and provide consent:

Examples:
  • Website URLs you choose to test
  • Test results and timestamps

c) Website Analytics Data

Through Google Analytics (if you accept analytics cookies):

Examples:
  • IP address (anonymized)
  • Browser and device information
  • Pages visited and time spent
  • Referring website

d) Advertising and Marketing Data

Through advertising cookies and pixels from Google Ads, Facebook/Meta, and LinkedIn (if you accept them):

Examples:
  • Browsing behavior and interests
  • Ad engagement and conversion data
  • Device and browser identifiers
  • Cross-site tracking for retargeting
  • Custom audience matching

3. How We Use Your Personal Data

a) Contact Form Data

**Purpose:** Respond to your inquiries about our services **Legal basis:** Legitimate interest (business communication) **Retention:** 2 years from last contact

b) Performance Test Data

**Purpose:** Provide testing service and improve our tools **Legal basis:** Consent (via checkbox on testing page) **Retention:** 30 days, then automatically deleted

c) Analytics Data

**Purpose:** Understand website usage and improve user experience **Legal basis:** Consent (via cookie banner) **Retention:** 26 months (Google Analytics default)

d) Advertising Data

**Purpose:** Show relevant advertisements and measure campaign effectiveness **Legal basis:** Consent (via cookie banner) **Retention:** Up to 24 months (varies by platform)

4. Who We Share Your Data With

We may share your personal data with:

Service Providers:
  • Vercel (website hosting) - USA/EU
  • Google (Analytics and Ads) - USA/EU
  • Facebook/Meta (advertising and tracking) - USA/EU
  • LinkedIn (advertising and tracking) - USA/EU
Email Services:
  • Our email provider for sending contact form responses

All our service providers are GDPR-compliant and process data under appropriate safeguards.

5. International Data Transfers

Some of our service providers (Google, Vercel) may process your data outside the EU. When this occurs, we ensure appropriate safeguards are in place, such as: Standard Contractual Clauses (SCCs), EU adequacy decisions, and Binding Corporate Rules.

6. Your Rights Under GDPR

You have the right to:

  • Access your personal data and know how it's being processed
  • Rectify inaccurate or incomplete data
  • Erase your data ("right to be forgotten")
  • Restrict processing in certain circumstances
  • Object to processing based on legitimate interest
  • Withdraw consent at any time (for consent-based processing)
  • Data portability for data you've provided

To exercise any of these rights, contact us at info@developly.se. We will respond within 30 days.

Complaints: If you're unhappy with how we handle your data, you may lodge a complaint with:

**Integritetsskyddsmyndigheten (IMY)** - Sweden's data protection authority

Website: www.imy.se

Email: imy@imy.se

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes:

  • Secure hosting infrastructure (Vercel)
  • Encrypted data transmission (HTTPS)
  • Access controls and authentication
  • Regular security updates

8. Cookies and Tracking

We use cookies and similar tracking technologies for analytics and advertising purposes. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

You can manage your cookie preferences through:

  • The cookie banner on our website
  • Your browser settings
  • Direct opt-out links from advertising partners

9. Children's Privacy

Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you believe we have collected data from a child under 16, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post any changes on this page with an updated revision date. For significant changes, we may provide additional notice (such as email notification or a prominent notice on our website).

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Address: Kyrkogatan 39, 274 34 Skurup, Sweden

Email: info@developly.se

Phone: +46 10 555 87 01

Business Hours: Monday - Friday, 9:00 AM - 5:00 PM CET

For data protection matters specifically, you can also contact us at the same email address with "Data Protection" in the subject line.

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